Gluconolactone is a gentle, naturally derived alpha-hydroxy acid (AHA) that is commonly used in skincare products. It helps to exfoliate and renew the skin, revealing a brighter, more even-toned complexion. As a PHA (polyhydroxy acid), it has a larger molecular size than other AHAs, making it gentler on the skin and less likely to cause irritation or redness. Gluconolactone also has humectant properties, helping to hydrate and plump the skin. It is often used in skincare products for its ability to improve the appearance of fine lines, wrinkles, and uneven skin tone.

Sodium gluconate helps to control the pH level of products, making them less harsh and more suitable for the skin. Additionally, sodium gluconate helps to moisturize and condition the skin, leaving it feeling soft and supple. It is considered a gentle and safe ingredient, suitable for all skin types.

Pentylene Glycol helps to increase the effectiveness of other ingredients in the product while also improving their texture and feel on the skin. Pentylene Glycol is known for its ability to draw moisture into the skin, helping to hydrate and plump the skin. It is also used as a preservative to protect products from microbial growth, helping to extend their shelf life.

The gentle cleansing action of Sodium Methyl Cocoyl Taurate helps to remove dirt, oil, and impurities without disrupting the natural moisture content of skin. Additionally, this surfactant is known to create a dense, creamy lather in products that elevates the user experience. Even those with sensitive skin can benefit from using Sodium Methyl Cocoyl Taurate as it is considered to be a safe and gentle ingredient. On top of offering superior skincare results, Sodium Methyl Cocoyl Taurate is also biodegradable - making this powerful cleanser an eco-friendly choice.

Sodium Cocoyl Isethionate is a plant-derived surfactant. The ingredient helps to gently remove dirt, oil and other impurities from the skin while maintaining its natural moisture content. It also creates a creamy and luxurious lather, making products more enjoyable to use. Despite its cleansing properties, Sodium Cocoyl Isethionate is incredibly gentle and suitable for all skin types, even sensitive skin. Additionally, it does not pose any environmental risks as it is biodegradable.

PEG-120 Methyl Glucose Dioleate helps to effectively remove dirt, oil and other impurities while also providing moisturising benefits as it ensures the natural moisture content of the skin is maintained. The presence of this surfactant also creates a dense, luxurious lather when using the product, making it more enjoyable and satisfying than other cleansing products. It is also suitable for all skin types including those with sensitive skin and does not pose an environmental risk as it is biodegradable.

Decyl Glucoside is a plant-derived nonionic surfactant and gentle on the skin. It helps to clean the skin while effectively providing moisture, thanks to its high level of solubility in both water and oil. 

D-alpha-Tocopherol, also known as Vitamin E, is an antioxidant that helps to reduce the signs of ageing on the skin. It works by neutralising free radicals and preventing them from damaging healthy skin cells. As a result, it helps to reduce wrinkles and dark spots while also acting as a moisturiser to maintain the natural moisture balance of the skin

Water is a key ingredient in many skincare products. It helps to hydrate the skin and keep it soft and supple. It also increases the solubility of other ingredients, allowing them to penetrate deep into the skin for better absorption. In addition, water helps to flush out toxins and promote cell turnover, so that the skin can remain healthy and vibrant. Water is an essential part of any skincare routine as it helps to keep the skin moisturised and free from impurities.

Sodium Benzoate is a preservative that is often used in skincare products to help extend their shelf-life. It helps to prevent the growth of bacteria, fungi and other microorganisms, thereby keeping the product safe for use. It is also non-irritating and does not cause any adverse reactions on the skin, making it ideal for sensitive skin types. In addition, Sodium Benzoate can also act as an antioxidant, protecting the product from oxidation.

Potassium Sorbate helps to maintain product stability by resisting oxidation, allowing the product to last longer without breaking down. Potassium Sorbate is also known to have antioxidant properties, preventing free radicals from damaging the skin and promoting a healthy complexion.

Lactic Acid is often used in skincare products to help exfoliate the skin and remove dead skin cells. It can also help to reduce acne and other blemishes, as well as soften wrinkles and fine lines on the face. Furthermore, it helps to promote a brighter, smoother complexion by decreasing hyperpigmentation and improving overall texture. In addition, lactic acid is non-irritating and mild, making it suitable for all skin types.

Citric Acid helps to exfoliate the skin. It can help to remove dead skin cells, reduce the appearance of wrinkles and fine lines, and improve overall texture. In addition, helping to prevent the growth of bacteria and fungi, and has antioxidant properties that can protect the skin from free radicals that cause damage and premature aging. Citric acid is also known to be mild and non-irritating, making it suitable for all skin types.